_edited.png)
About Me.
Welcome to my online portfolio! I am a marketing professional with years of experience in branding, writing, strategy, and communications. My passion is to help organizations grow loyalty and enhance positive brand perception through storytelling, effective communication, and expert branding. Let me help you take your business to the next level!
Competencies
-
Marketing & Communications
-
Brand Development
-
Content Creation
-
Campaign Planning
-
Strategy Planning​
-
Project and Budget Management
-
Metrics Tracking and Analysis
Skills
-
Graphic Design- Canva/Adobe
-
MyEmma/MailChimp
-
Hive
-
Website Software
-
Social Media
-
Writing
-
Survey Monkey
Experience
2022-Present
Communications Manager
Hamilton County Schools
As the Communications Manager for Hamilton County Schools, I have the privilege of sharing the incredible work of our students, staff, and community. Through the power of storytelling, social media, and more, I strive to showcase the positive impact our district has on the lives of those we serve. I aim to create a strong, positive brand perception within the area.
Branding & Strategy
-
Spearheaded marketing strategies that elevated brand visibility, enhancing engagement with families, staff, and partners
-
Led a district-wide rebrand, introducing vibrant colors and redesigned logos while maintaining brand integrity
-
Directed the creation of the seven-year strategic plan, "Opportunity 2030," shaping its tone, format, and shared language
-
Designed and implemented storytelling initiatives to enhance organizational reputation and reinforce strategic commitments
-
Wrote press releases, talking points, and presentations to support executive communications
Leadership & Collaboration
-
Executed marketing and communications strategies aligned with "Opportunity 2030" strategic goals through the completion of annual communication plans to support district and department objectives
-
Supervised a multidisciplinary team of five, optimizing workflows across web, graphic design, and multimedia functions to ensure timely project delivery
-
Achieved top ratings for leadership effectiveness in an anonymous team and cross-departmental surveys
-
Analyzed performance data, employing A/B testing to refine email engagement strategies
-
Negotiated vendor contracts to enhance productivity while maintaining budgetary discipline
Community Engagement & Relationship Management
-
Developed and executed communication strategies to strengthen community partnerships and build stakeholder trust
-
Led community engagement initiatives, fostering constructive feedback and increasing public confidence(Community Budget Meetings, Facilities Feedback Meetings)
-
Organized events, including "State of the System," Superintendent Banquets, and Teacher of the Year celebrations fostering community engagement and district reputation
-
Host staff townhalls to create a system of two-way engagement and trust between schools and district leadership
-
Created a tiered system of community engagement to enhance actionable community feedback through learning, listening, and action
2022
MCSII, Education & Training
University of Miami, Health
As the lead for compliance education and training materials, I created employee education and communications for relevant compliance topics.
-
Assisted with Managed Care Audit Responses
-
Created annual employee compliance training
-
Managed training assignments and reporting
-
Answered department email inbox
2021
Communications Specialist
Hamilton County Schools
In this role, I worked as the lead copywriter for HCS. This role included hands on creation of press releases, social media content, newsletters, website content, and video scripts. Through this work, I developed a love for serving my community and showing Hamilton County the great work of public education.
-
Manage and create content for district social media accounts; increased all platform engagement, including growing Facebook following by 5% in 4 months
-
Craft staff and community newsletters distributed to more than 30,000 individuals with a 51.2% open rate and 2.76% click-through rate
-
Created HCS Communications support request form, feedback survey, and policies guide to improve department workflow and efficiency
-
Write press releases, talking points, presentations, and more to support communications functions
-
Research and report department metrics to district leadership
-
Manage constituent services email inbox
-
Attend regular meetings with Family and Community Engagement to support community initiatives and ensure proactive collaboration
2020-2021
Grants Compliance Specialist
Hamilton County Development
Reviewed major discretionary grants for federal compliance and assisted with preparation for federal and state audits.
2019-2020
Creative Project Manager
The Johnson Group
As a creative team project manager, I was able to interact with projects from conception to completion. I managed workflow and projects for the creative team leading healthcare and pro-bono accounts. Additionally, I consulted with all company departments from strategy and analytics to coding and media buying.
-
Scheduled and coordinated meetings both internally and with clients
-
Managed the time and schedules of the creative team, including the Creative Director, Art Director, and Graphic Artists
-
Assisted in the production of jobs and proofing of final client submissions
-
Facilitated client communication and support
-
Created estimates, project scopes, and project schedule timetables
2016-2019
Compliance Analyst
Erlanger Health System
Lead efforts for education and communication from the Compliance Department leading to three national awards.
-
Created employee education and internal communications related to legal regulations and company policies
-
Won three national awards of effective communication and training
-
Audited and created a recommended action plan for CMS section 1557 marketing materials compliance
Awards
-
3 Best Practice Awards for Education and Training from Health Ethics Trust 2017, 2018, & 2019